Getting your email into the Inbox!

Every company sending large volumes of commercial or transactional email struggles with a hidden issue: email deliverability. Aware of it or not, nearly 20 percent of email gets blocked or filtered by ISPs and corporate system administrators. Whether email is sent in-house or through an ESP, non-delivery erodes response rates and program effectiveness.

To determine how email deliverability affects your email program, there are several things you need to do:

• Understand the factors that contribute to blocking & filtering
• Monitor your program delivery to learn the extent of problems
• Uncover the root causes of your specific issues
• Ensure your technical infrastructure meets required standards
• Build relationships with ISPs to help resolve delivery