tag:blogger.com,1999:blog-116687822012-02-16T02:49:23.197-08:00Only facts, no fiction!Mario Marlisahttp://www.blogger.com/profile/13726298814573880673noreply@blogger.comBlogger61100tag:blogger.com,1999:blog-11668782.post-69338691554735263632010-02-02T03:44:00.000-08:002010-02-02T06:51:21.374-08:00

My employer Return Path recently released their Global Email Deliverability Benchmark Report that includes the Inbox Placement Rates for not only US, Canada, Asia but also for some of the major European markets France, Germany and the UK. The benchmark shows that the average Inbox Placement Rate for H2 2009 (that’s the second half of last year) in the United Kingdom is about 89%, in France 88%

Mario Marlisahttp://www.blogger.com/profile/13726298814573880673noreply@blogger.com2tag:blogger.com,1999:blog-11668782.post-82119800388886738522009-11-30T08:21:00.000-08:002009-11-30T08:32:34.710-08:00

Your open rate, click-through rate, bounce rate, unsubscribe rate and conversion rate are all key metrics that you can use to measure the success of your email campaigns and your ROI. But what if I told you that there is a new metric available to you that will greatly affect the way that your ROI is calculated? It’s called the “Inbox Placement Rate”. Before diving into what drives the

Mario Marlisahttp://www.blogger.com/profile/13726298814573880673noreply@blogger.com3tag:blogger.com,1999:blog-11668782.post-49598098141063689502009-08-26T22:45:00.000-07:002009-08-28T02:59:27.933-07:00

There are some updated stories floating on the net regarding Yahoo!'s Centmail: "a charitable twist on the old idea of email postage stamps." where users donate $0.01 to a charity of their choice for each email they send.Similar schemes like Microsoft's Penny Black or Hashcash have investigated other methods of stamping the email and use CPU cycles to measure the effort of the sender. Since there

Mario Marlisahttp://www.blogger.com/profile/13726298814573880673noreply@blogger.com3tag:blogger.com,1999:blog-11668782.post-71775877801923278212009-08-19T05:58:00.000-07:002009-08-19T07:46:07.593-07:00

This weekend I spend 1h20 watching the video introduction of Google Wave and I was pretty impressed by what these guys are doing. While I was watching the video I was thinking about what influence this could/would have on direct marketing. If you do not have time to go through the video, let me explain what Google Wave is and what it does:Google Wave is a new model for communication and

Mario Marlisahttp://www.blogger.com/profile/13726298814573880673noreply@blogger.com1tag:blogger.com,1999:blog-11668782.post-40186645791052663982008-12-05T17:35:00.000-08:002008-12-05T18:42:27.980-08:00

I recently went to Madrid to speak about Sender Score Certifed at an event held by Cabestan and had this very nice conversation with someone looking for a quick fix to solve their deliverability issues. He told me that they were unable to solve their problems in particulary with Hotmail. I decided to dive a bit deeper in their issue and asked several questions to see if I could be of any help.

Mario Marlisahttp://www.blogger.com/profile/13726298814573880673noreply@blogger.com0tag:blogger.com,1999:blog-11668782.post-1111677645528591922005-03-24T07:19:00.000-08:002005-03-24T07:25:57.420-08:00

Every company sending large volumes of commercial or transactional email struggles with a hidden issue: email deliverability. Aware of it or not, nearly 20 percent of email gets blocked or filtered by ISPs and corporate system administrators. Whether email is sent in-house or through an ESP, non-delivery erodes response rates and program effectiveness.To determine how email deliverability affects

Mario Marlisahttp://www.blogger.com/profile/13726298814573880673noreply@blogger.com3